Montreal Gazette - Run by some of the show's biggest fans, a Montreal bookstore will pack the house over the coming weeks for seven sold-out Heated Rivalry events. “We call ourselves Heated Rivalry headquarters,” Kloda said.

Radio-Canada - Première ligne - La série « Rivalité passionnée » (« Heated Rivalry »), réalisée par le Québécois Jacob Tierney, est devenue un véritable phénomène. La librairie Joie de livres, à Montréal, se présente comme « quartier général » de la série et des livres de la Néo-écossaise Rachel Reid, Game Changers, dont elle est adaptée. On a parlé avec un de ses directeurs, Mathieu Lauzon-Dicso.

CBC Radio - Are you one of the millions of people who watched the mega-hit online show Heated Rivalry? One Montreal bookstore that calls itself "Heated Rivalry headquarters". We'll tell you abobut the viewing parties they're planning for fans. Carrie-Ann Kloda is a director of Joie de Livres in the Mile End.

Radio-Canada - Une série canadienne aura su réchauffer le cœur – et animer les conversations – de beaucoup de personnes en décembre, au pays comme ailleurs. Rivalité passionnée (Heated Rivalry), du Québécois Jacob Tierney, est devenue dans les dernières semaines un immense phénomène mondial, au bénéfice de créateurs et de commerces canadiens.

New York Times - “People keep messaging me to ask if we have any in store,” said Claire Trottier, the co-owner of Joie de Livres, a romance-focused bookstore in Montreal. “It’s really quite the trip when your favorite thing gets discovered by the world.”

CBC - “There's not a lot of ‘me time’ when you're a mom of three boys,” she said on an episode of The Next Chapter. “So what I wanted was something comforting.” She’s not alone. Romance has been a top-selling genre for years, but there’s been an upward trend in the past few years of people devouring the happy endings, escapism, joy and sexual freedom of the genre. Entrepreneurs and literary festivals have started to take notice — creating gen