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New bookstore Joie de livres puts romance, puns and dragons on the shelf

Sylvie Trottier
Jul 6, 2025
1 min read

CBC Daybreak Montreal

July 7, 2025

We take you to a new, bilingual Mile End bookstore that is focused on serving fans of genre fiction - while also serving up lattes and cheekily-named cocktails. Daybreak's Sarah Deshaies visited Joie de livres and met with the store's staff and customers to learn about the growing draw of the "romantasy" subgenre.

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Are you one of the millions of people who watched the mega-hit online show Heated Rivalry? One Montreal bookstore that calls itself "Heated Rivalry headquarters". We'll tell you abobut the viewing parties they're planning for fans.Carrie-Ann Kloda is a director of Joie de Livres in the Mile End.

"Heated Rivalry headquarters" in Montreal hosting series screenings

La série « Rivalité passionnée » (« Heated Rivalry »), réalisée par le Québécois Jacob Tierney, est devenue un véritable phénomène. La librairie Joie de livres, à Montréal, se présente comme « quartier général » de la série et des livres de la Néo-écossaise Rachel Reid, Game Changers, dont elle est adaptée. On a parlé avec un de ses directeurs, Mathieu Lauzon-Dicso.

« Heated Rivalry » : une librairie se présente comme son « quartier général »

Carrie-Ann Kloda says Rachel Reid’s Game Changers novel series are “spicy” but “I was really surprised how emotional I felt reading it. You’re enjoying it, you’re laughing … you’re blushing and then all of a sudden you’re crying.” Photo by Dave Sidaway /Montreal Gazette

The Heated Rivalry phenomenon: Why Montreal is hot for the steamy Canadian hit

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