Radio Canada - La folle aventure : Claire et Sylvie passent en entrevenue avec Isabelle Craig pour parler de Rivalité passionnée.

At noon every day, you and Shawn Apel can talk to each other - about the stories that are getting attention in the news, or about the stories that should be getting more attention. It’s live, unscripted and unpredictable. Radio Noon is the only English language call-in program heard across Quebec, and you can join the discussion by phoning 514-597-4500 or 1 877-597-4500.

Canadian Press - “We consider ourselves 'Heated Rivalry' headquarters!” exclaimed Carrie-Ann Kloda, director of hospitality at the bookshop, which also hosted a sold-out Q-and-A in October with Rachel Reid, author of the novel that the show was adapted from.

CBC Radio - Are you one of the millions of people who watched the mega-hit online show Heated Rivalry? One Montreal bookstore that calls itself "Heated Rivalry headquarters". We'll tell you abobut the viewing parties they're planning for fans. Carrie-Ann Kloda is a director of Joie de Livres in the Mile End.

Radio Canada Première ligne - La série « Rivalité passionnée » (« Heated Rivalry »), réalisée par le Québécois Jacob Tierney, est devenue un véritable phénomène. La librairie Joie de livres, à Montréal, se présente comme « quartier général » de la série et des livres de la Néo-écossaise Rachel Reid, Game Changers, dont elle est adaptée. On a parlé avec un de ses directeurs, Mathieu Lauzon-Dicso.

Montreal Gazette - Run by some of the show's biggest fans, a Montreal bookstore will pack the house over the coming weeks for seven sold-out Heated Rivalry events. “We call ourselves Heated Rivalry headquarters,” Kloda said.

Radio-Canada - Une série canadienne aura su réchauffer le cœur – et animer les conversations – de beaucoup de personnes en décembre, au pays comme ailleurs. Rivalité passionnée (Heated Rivalry), du Québécois Jacob Tierney, est devenue dans les dernières semaines un immense phénomène mondial, au bénéfice de créateurs et de commerces canadiens.

New York Times - “People keep messaging me to ask if we have any in store,” said Claire Trottier, the co-owner of Joie de Livres, a romance-focused bookstore in Montreal. “It’s really quite the trip when your favorite thing gets discovered by the world.”

Le Devoir - Le Salon du livre de Montréal consacre une part importante de sa programmation à la romance, cette littérature longtemps boudée par l’institution littéraire, qui non seulement est toujours populaire, mais connaît depuis l’après-COVID-19 un réel engouement auprès d’un lectorat surtout féminin.

Architectural Digest - Architektura: Lidia Minicucci; Wnętrza: Luke Havekes; Zdjęcia: Marc Olivier Becotte

CBC - “There's not a lot of ‘me time’ when you're a mom of three boys,” she said on an episode of The Next Chapter. “So what I wanted was something comforting.” She’s not alone. Romance has been a top-selling genre for years, but there’s been an upward trend in the past few years of people devouring the happy endings, escapism, joy and sexual freedom of the genre. Entrepreneurs and literary festivals have started to take notice — creating genre-specific

The Concordian - Bookstore Joie de Livres celebrates pleasurable reading and community building. Sisters and co-owners, Claire and Sylvie Trottier, launched Joie de Livres, Montreal’s first conceptual bilingual bookstore with an integrated café and bar, in spring 2025. Their goal is to eliminate the stigma around leisure reading and have fun.

Quill & Quire - Sisters Claire and Sylvie Trottier, both dedicated readers, had long joked that they would love to open a bookstore one day where you could not only shop for a new read but also tuck into a plate of delicious nachos.

La Presse - « Est-ce que c’est important pour toi qu’il y ait des fées ou des dragons ? » Mon amie, qui voulait lire un premier ouvrage érotique fantastique, a souri au libraire en haussant les épaules. « Euh, oui ? » Très bien, qu’il a répondu, avant de lui proposer une vaste sélection de romans. Moi, je l’observais, les yeux ronds. Je découvrais un genre littéraire dont je ne soupçonnais pas la popularité.

Journal de Montréal - Un nouveau concept commercial vient d’apparaître à Montréal: une librairie spécialisée en romance, fantasy, science-fiction et horreur, mais qui offre également un service de bar ainsi que de la nourriture et du bon café.

ICI Radio-Canada - Le libraire Mathieu Lauzon-Dicso, de la librairie Joie de vivre à Montréal, donne des suggestions de lectures.

The Main - Joy is serious business at Joie de Livres. As children, sisters Sylvie and Claire Trottier dreamed of owning a bookstore that also sold nachos. The pair had spent years working together in advocacy and philanthropy through their family foundation. After a harrowing breast cancer diagnosis and subsequent recovery period for Claire, they decided life was short, and it was time to make their longtime dream a reality.

CBC Radio - Daybreak - We take you to a new, bilingual Mile End bookstore that is focused on serving fans of genre fiction - while also serving up lattes and cheekily-named cocktails. Daybreak's Sarah Deshaies visited Joie de livres and met with the store's staff and customers to learn about the growing draw of the "romantasy" subgenre.